The Humble Savage Collection is back. It's our bestselling collection and as we approach our 5th year in business we wanted to step out of the box. This is Erin's debut ReBourne promotion as she has never featured herself in any marketing content.
We teamed up with director Shamell Mason, creatives Alaysia Joi and Chelsea Waters to bring this vision to life.
Erin often reflects on the circumstances she has come from and it is her mission to create awareness about what goes on in broken minority households. This is why she found the name "ReBourne" to be so fitting.
She understood that starting over and unlearning all she had known was the only way she could create change. This concept is about how the most beautiful things are created under the most pressure. The brighter the diamond the more pressure.
She was very particular about this shoot as it had been a vision she wanted to come to life for some time now.
"People never see the pain, the process. Most only acknowledge the rewards." - Erin C.
MUA: Jodyanne Fraser